As a struggling independent musician in a very competitive more than-crowded marketplace it need to be left unsaid that you want to stand out from the crowd. There are several methods to do this. There is music publicity, radio promotion, in depth tour presence, and the almighty music promoting and music promotion. You need to have to get your message out there –period.
Receiving your music promoting message out there is a single point but obtaining the ideal message out there is an additional. Your experienced image as an independent artist is of the utmost value in order to rise above the sea of competitors. Most independent bands and independent artists have some sort of a music press kit or music promotion kit that they use for promotional purposes. Generally, musicians will use either a traditional print music media kit, a digital press kit (DPK), or an on-line EPK (Electronic Press Kit). But just how experienced and convincing are they?
A often asked question that I get all the time from my independent artists and musicians is which type of press kit need to we put collectively? Which kind of music press kit works ideal and is most impressive and productive? The answer to that question depends on a couple of factors.
What I mean by this is that I advise generating and keeping two forms of press kits — either a print or digital music press kit, and an electronic press kit. The cause for this is straightforward. Particular media outlets, labels, venues, music management companies, and so on. prefer a print press kit or digital press kit with your full blown CD so it can be listened too on high efficiency stereo equipment to get the full effect of your music and its production qualities. Other people prefer not to have their workplace congested with piles of press kits, and their preferred method is just reviewing your music online.
For the factors just noted, we advocate you do a print or digital press kit and have one particular on-line as properly. There is actually absolutely nothing to creating an on-line EPK so why not have it out there. There are a few extremely fantastic EPK services out there and they cost just a few dollars per month. But I am placing an emphasis on the reality that an EPK (Electronic press kit on the net) is not sufficient. You nonetheless must have the traditional print or digital press kit in your music promotion arsenal.
It is notable to mention that your Music press kit is probably your most worthwhile promotional tool and it requires to be taken incredibly seriously. Other than your CD and reside efficiency it is typically the 1st impression of you as an artist that labels, venues, and other music media outlets will get. There are numerous graphic art firms that specialize in the preparation of media promotion kits that you may perhaps want to look at if your price range permits. If not, for a few dollars, a little creativity, and time and work, you can do it yourself. Right here are the simple components of a print press kit and Electronic press kit, and the specialist indicates by which to go about it.
In your regular print music press kit version the elements to include are a professionally developed cover with your logo or photo, a cover letter of introduction, Band or Artist biography, a expert 8- x ten- black and white glossy promotional photo, media function articles and press releases, album reviews and quote sheet, your full length – extended play, or professionally recorded demo CD, an business CD-one particular sheet, a company card and professionally labeled envelope. The supplies required are heavy stock paper, portfolio cover, massive envelope, address labels, business cards, and your 8- x ten- glossy photo. Now here’s how to go about placing the print press kit collectively.
COVER AND LETTER OF INTRODUCTION:
Your experienced music press kit must have an impressive cover. This need to include a photo of the artist, artist’s name, and artist’s speak to details. Sort of like the cover of a book. You should also incorporate a cover letter of introduction. This must introduce you as the artist stating briefly a tiny about your self. Never get as well particular in this letter you can leave that for the bio and other media which you will incorporate.
Make indie music charts address the letter to a single particular person – – getting personal is vital. It provides the appearance of a non-cookie cutter appear and that you really feel this media outlet, label, venue, or music agent has significance. Make positive that either at the top or the bottom of this letter you have integrated your complete get in touch with information or your artist’s representative’s speak to info. The cover letter should be inserted just inside the kit’s cover prior to any other data. The make contact with details must also be included at the bottom appropriate on just about every web page in the music promo kit.
Artist or Band Biography:
The next page or what would basically be the initial informational page of the music media kit would be your artist biography web page. Here you need to involve a brief history of the artist or band, a little about each member if it is a complete band. This should really be no longer than one particular page and really should not be a extended drawn out history of the band but just a short synopsis of what you have accomplished and where you strategy to go. Far more importantly, you must consist of issues like significant shows or tours, contests won, radio play, or any achievements that you feel are noteworthy and may raise you above other folks in terms of recognition and development. Keep it uncomplicated, concise, and meaningful. If there are no writers amongst you or your pals than we highly recommend getting your band bio written for you by a professional music copywriter. It’s so essential and it should be experienced.