As a struggling independent musician in a extremely competitive over-crowded industry it really should be left unsaid that you want to stand out from the crowd. There are a lot of approaches to do this. There is music publicity, radio promotion, comprehensive tour presence, and the almighty music advertising and music promotion. You need to have to get your message out there –period.
Receiving your music advertising and marketing message out there is a single point but finding the correct message out there is a further. Your experienced image as an independent artist is of the utmost importance in order to rise above the sea of competitors. Most independent bands and independent artists have some sort of a music press kit or music promotion kit that they use for promotional purposes. Normally, musicians will use either a standard print music media kit, a digital press kit (DPK), or an online EPK (Electronic Press Kit). But just how specialist and convincing are they?
A frequently asked question that I get all the time from my independent artists and musicians is which sort of press kit need to we place together? Which kind of music press kit functions very best and is most impressive and efficient? The answer to that question depends on a few factors.
What I imply by this is that I advise creating and keeping two types of press kits — either a print or digital music press kit, and an electronic press kit. The reason for this is straightforward. Nigeria Songs , labels, venues, music management organizations, and so forth. favor a print press kit or digital press kit with your complete blown CD so it can be listened also on higher efficiency stereo equipment to get the complete impact of your music and its production qualities. Other people choose not to have their workplace congested with piles of press kits, and their preferred method is just reviewing your music on line.
For the reasons just noted, we advise you do a print or digital press kit and have one particular on the web as properly. There’s genuinely nothing to producing an on the net EPK so why not have it accessible. There are a few very excellent EPK solutions out there and they cost just a few dollars per month. But I am putting an emphasis on the fact that an EPK (Electronic press kit online) is not sufficient. You nevertheless need to have the traditional print or digital press kit in your music promotion arsenal.
It is notable to mention that your Music press kit is in all probability your most important promotional tool and it requirements to be taken incredibly seriously. Other than your CD and live efficiency it is generally the initial impression of you as an artist that labels, venues, and other music media outlets will acquire. There are several graphic art firms that specialize in the preparation of media promotion kits that you may well want to take into consideration if your spending budget permits. If not, for a handful of dollars, a small creativity, and time and effort, you can do it oneself. Here are the standard elements of a print press kit and Electronic press kit, and the specialist signifies by which to go about it.
In your classic print music press kit version the elements to involve are a professionally developed cover with your logo or photo, a cover letter of introduction, Band or Artist biography, a qualified 8- x ten- black and white glossy promotional photo, media function articles and press releases, album testimonials and quote sheet, your complete length – extended play, or professionally recorded demo CD, an sector CD-one particular sheet, a company card and professionally labeled envelope. The supplies necessary are heavy stock paper, portfolio cover, large envelope, address labels, small business cards, and your eight- x 10- glossy photo. Now here’s how to go about putting the print press kit collectively.
COVER AND LETTER OF INTRODUCTION:
Your qualified music press kit really should have an impressive cover. This must include a photo of the artist, artist’s name, and artist’s contact information and facts. Sort of like the cover of a book. You should also include a cover letter of introduction. This really should introduce you as the artist stating briefly a little about your self. Never get as well specific in this letter you can leave that for the bio and other media which you will contain.
Make positive you address the letter to one certain individual – – becoming individual is crucial. It provides the appearance of a non-cookie cutter appear and that you feel this media outlet, label, venue, or music agent has significance. Make sure that either at the top or the bottom of this letter you have incorporated your full make contact with information and facts or your artist’s representative’s get in touch with information. The cover letter really should be inserted just inside the kit’s cover prior to any other details. The make contact with details must also be incorporated at the bottom ideal on each and every web page in the music promo kit.
Artist or Band Biography:
The next page or what would actually be the 1st informational page of the music media kit would be your artist biography web page. Right here you should contain a brief history of the artist or band, a small about every single member if it really is a complete band. This should really be no longer than one web page and should really not be a extended drawn out history of the band but just a short synopsis of what you have accomplished and where you strategy to go. A lot more importantly, you ought to incorporate issues like considerable shows or tours, contests won, radio play, or any achievements that you really feel are noteworthy and could raise you above others in terms of popularity and development. Retain it easy, concise, and meaningful. If there are no writers amongst you or your pals than we extremely propose getting your band bio written for you by a experienced music copywriter. It really is so important and it should be professional.